Kim Kardashian’s SKIMS brand has launched a new thong collection called “The Ultimate Bush,” featuring micro-string thongs designed to mimic natural pubic hair. The bold design has quickly drawn attention, selling out rapidly after release.
The launch has sparked mixed reactions online. While some praise the collection for its daring innovation, others question the unconventional aesthetic. Even competitors, like the European Wax Center, responded with marketing campaigns subtly critiquing the faux hair concept.
Despite the controversy, the collection’s quick sell-out reflects strong consumer interest and highlights Kardashian’s influence in the lingerie and fashion market.
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