GUESS, the iconic American fashion brand, marked its 45th anniversary by hosting the “One World, One Brand” conference in Marrakesh, Morocco, from October 6 to 8, 2025. The event highlighted the brand’s journey and its connection to co-founder Paul Marciano, who was born in Marrakesh.
Nearly 800 guests from over 100 countries attended, including influencers like Chiara Ferragni, Leonie Hanne, Lea Elui, Maura Higgins, Krystle D’Souza, and Andrea Brillantes. Attendees experienced conferences, creative workshops, gala dinners, and VIP events amid Marrakesh’s vibrant culture.
A key highlight was a fashion show at the historic El Badi Palace, featuring GUESS’s Spring/Summer 2026 and Pre-Fall 2026 collections, iconic archive pieces, and an exclusive MARCIANO by GUESS capsule collection. The theme “Never Forget Your Roots” celebrated the brand’s heritage and global vision.
Following the conference, GUESS transformed the White Camel glamping resort in the Agafay Desert into a lifestyle showcase, allowing guests to immerse in the GUESS universe throughout the fall season. The anniversary celebration reinforced the brand’s commitment to innovation, creativity, and global unity in fashion.
Buy on Amazon
